Delta Doesn’t Actually Want Anyone to Buy Basic Economy
12 Oct 2017 19:15:24
skift.com
Delta Air Lines has news for its most frugal customers. It doesn’t want them to buy Basic Economy fares.
Sure, the airline sells the no-frills fares throughout the United States — it finished its nationwide roll out recently, ahead of American Airlines and United Airlines— but Delta executives say they’d prefer customers buy traditional bundled fares, allowing them to choose seats in advance, change their flights for a fee, and board in earlier groups.
That’s a major reason Delta gives passengers a written warning of what they’re missing before it sells customers a cheap fare.
Read full story: skift.com
