American Airlines does the business with premium product

11 Dec 2017 11:43:22

independent.ie

Low-frills and lower-priced Economy or lots of frills and much steeper fares in Business Class? American Airlines (AA) believes there's a third way, and is targeting corporate travellers with its Premium Economy offering from Dublin to the US next year.

With Aer Lingus providing competition on the Dublin to Philadelphia route from March, the business-economy hybrid is a selling point for AA.

"From Dublin to Philly it'll be available from January 15 and from May 4 it'll be on the Dublin to Charlotte, both of them operated on our a330-200 aircraft," Janine Brown, EMEA PR manager for the airline told the Sunday Independent.

The 21-seater cabin, just behind Business Class, will feature business-like facilities, including extra legroom, noise-reducing headphones, traytops that can accommodate laptop-working, complimentary amenity kit, bedding and priority security lines in US airports - the typical staples of a business product. The big difference? Price, with fares starting at around €700 return - putting it within the budget range of startups, smaller businesses and companies with less generous travel management policies for staff.

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