The History of Indonesia AirAsia
28 May 2013 15:56:00
Who does not know this airline? Carrying red as the color of its identity, AirAsia had a surprise for the people of Indonesia to launch a low-price flight ticket when other flight ticket’s rates are quite expensive in Indonesia and can only be reached by the upper-middle class people. But AirAsia was brave enough to make another breakthrough than the other carries with its the slogan Now Everyone Can Fly, AirAsia introduced a system of What You Pay Is What You Get that AirAsia flight ticket can be reached by more people in any class. With this system, AirAsia was able to capture the attention of Indonesian airlines consumers and managed to become one of the most desirable airlines to date.
Indonesia AirAsia was first started by PT AWAIR International in September 1999 which had fleet named Awair (Air Wagon International) which established by Abdurrahman Wahid. Awair first began its operations in 2000 to serve many cities in Indonesia and continued with the opening of new routes out of the country, Singapore. But in his first year AWAIR has experienced many obstacles due to intense competition between airlines in Indonesia until finally in 2004, the company was acquired by AirAsiat. After that the PT. AWAIR International changed its name into PT. Indonesia Air Asia with airline called Indonesia AirAsia. After changing the name, the airline re-enlivens the Indonesian aviation world with the concept of low-cost airlines in accordance with the slogan, Now Everyone Can Fly.
