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AirAsia sees green shoots, upbeat on recovery trajectory

29 Jul 2020 03:43:53


As the domestic travel and tourism industry slowly bounces back, the world’s best low-cost airline AirAsia says it is experiencing green shoots of a promising recovery after being severely hit by the Covid-19 pandemic.

AirAsia.com chief executive officer (CEO) Karen Chan said although the journey might be tough, the airline company would ramp up efforts accordingly to attract more customers while realigning its business priorities from travel to businesses related to local consumption.

Since the outbreak of the pandemic, AirAsia has launched businesses such as Ourshop, an e-commerce marketplace; Ourfarm, an e-commerce platform to help connect farmers directly with businesses; as well as Ourfood, a seamless, fuss-free and affordable solution for customers and restaurateurs.

Read full story: theedgemarkets.com

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